CLIENT: Vovo Happily Organic
STUDIOs: papersnap, Jumpship Music, Weekender Making Co.
papersnap had previously designed fun characters and graphics for Vovo Happily Organic for use in print and packaging. As part of their social media campaign, Tim was brought on to animate some educational shorts that promoted the brand’s stance on environmental issues in a fun way that children would enjoy and understand.
Given the constraints on the project and the intended run times, the characters needed to be workshopped with papersnap to be as versatile as possible. All are built in After Effects and are rigged without plugins. All needed a little bit of hand scripting to be easy to animate to give a fun and lively performance, but also be useful to as many different stories needed to be told.
Once the characters were rigged they quickly came to life, and as boards and stories came in from papersnap the rigs proved to hold up to the different adventures the cast would go on.
